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Enterra Solutions 2nd Annual Cognitive Computing Summit

You are invited to join Enterra Solutions for a series of in-depth conversations and panel discussions about AI Applications and the rise of the Intelligent Enterprise

Cognitive Computing, defined by Enterra as Artificial Intelligence in the form of Semantic Reasoning + Sophisticated Mathematics, addresses the complex, multi-faceted problems faced by leading organizations today by creating an autonomous decision sciences platform that enables game changing applications. The Cognitive Computing Consortium simply states, “cognitive computing makes a new class of problems computable.” Industry estimates forecast that this market will reach over $50 billion by 2020 with industry specific intelligent applications leading the way.

Building an Intelligent Enterprise: new advances in cognitive computing over the past several years make it possible to understand the driving factors behind consumer behavior, optimize sales and marketing activities as well as global supply chain operations. By combining advances in computational intelligence, natural language processing and semantic reasoning, a number of leading companies are already realizing these returns along the value chain in the form of hyper-personalized consumer insights, to sales and marketing strategies and optimized supply chain planning and inventory optimization.

  • Consumer Products and Retail Industry: Global 1000 consumer products companies spend 10-20% of revenue on trade promotion, which is approximately 50% of their sales and marketing budget. Supply chain operations add billions to these expenditures. These are the largest expense items for a company outside of Cost of Goods Sold (COGS) and Human Resources. In today’s data rich environment, companies are racing to employ advanced analytics and insights as the mechanism to drive sustainable competitive advantage, the same way that they used Lean manufacturing and Six Sigma quality capabilities to separate themselves from the competition.
  • In the Entertainment Sector: new advances in Cognitive Computing over the past several years make it possible to understand the driving factors behind consumer behavior, optimize the development of IP and marketing activities as well as global distribution strategies. By combining advances in computational intelligence, natural language processing and semantic reasoning, a number of leading media companies are already realizing these returns along the value chain in the form of hyper-personalized consumer insights, which are having positive impact across the entire enterprise.

Enterra’s Second Annual Cognitive Computing Summit will feature thought leaders and industry executives discussing new technologies and business strategies being deployed across a number of organizations and industries. Attendees will hear how autonomous insights and actions, generated by advanced Cognitive Computing solutions, are transforming the ways that businesses operate and approach the data-driven marketplace. In depth case studies will provide a better understanding of the transformative impact of these intelligent solutions which are now beginning deployed.