Enterra Insights


In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

Marketers are Turning Attention to Generation Z

Stephen DeAngelis

June 05, 2020

There's a common belief that younger generations, especially teenagers, believe they are invincible. [READ MORE]

The Brittle China/U.S. Supply Chain

Stephen DeAngelis

June 04, 2020

According to Tom Derry, CEO of the Institute for Supply Management, "There’s almost no industry sector — and when I say that, I mean manufacturing and nonmanufacturing — that isn’t reliant on China in the United States. [READ MORE]

Adding Links to Blockchain in Supply Networks

Stephen DeAngelis

June 03, 2020

Distributed ledger technology (aka blockchain) has many potential uses in supply chain operations. [READ MORE]

Books about Leadership in Times of Crisis

Stephen DeAngelis

June 02, 2020

Motivated by the novel coronavirus pandemic, and not doing my normal amount of traveling, I have been reading books about leadership in times of crisis. [READ MORE]

Understanding Big Data Beyond Its Size

Stephen DeAngelis

June 01, 2020

When people hear or read the term "big data," they initially think two things: It's data and it's big. [READ MORE]

Influencer Marketing in the Post-Pandemic World

Stephen DeAngelis

May 29, 2020

Some members of older generations find it mystifying that a few members of younger generations have become millionaires by blogging or posting videos online. [READ MORE]

Omnichannel Retails Comes Front and Center

Stephen DeAngelis

May 28, 2020

Even before the COVID-19 pandemic shuttered physical stores, retailers were adopting omnichannel strategies to take advantage of the increasingly important consumer digital path to purchase. [READ MORE]