Enterra Insights


In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

What’s Up with Influencer Marketing?

Stephen DeAngelis

August 21, 2019

There has been a lot of hype recently about the importance of influencer marketing. [READ MORE]

Data, Cognitive Technology, and Industry 4.0

Stephen DeAngelis

August 20, 2019

There is continued buzz about Industry 4. [READ MORE]

Data Scientists and Machine Learning

Stephen DeAngelis

August 19, 2019

Most articles about artificial intelligence (AI) focus on the specific area of machine learning. [READ MORE]

The Sensory Pleasures of Food

Stephen DeAngelis

August 16, 2019

More often than not, discussions about food focus on how things taste. [READ MORE]

Connectivity, the Internet of Things, and Machine Learning

Stephen DeAngelis

August 15, 2019

Through the ages, the world has become increasingly connected. [READ MORE]

Customer-Centricity in the Grocery Business

Stephen DeAngelis

August 14, 2019

When we think of life's necessities, one of the things immediately springing to mind is the food we eat. [READ MORE]

Adjusting to the Realities of the Consumer Digital Path to Purchase

Stephen DeAngelis

August 13, 2019

Long before there was anything labeled the digital path to purchase, legendary retailer Sam Walton stated, “There is only one boss. [READ MORE]