Enterra is on the move. Keep up on the latest news from the minds of Enterra.
Enterra Supports McCormick Spin-off that Promotes FlavorPrint®
A story in the Wall Street Journal reports that last December McCormick & Company spun-off a new company, Vivanda Inc., to help promote the its FlavorPrint initiative. According to the article, “[McCormick] decided it could make money on FlavorPrint by partnering with grocery retailers and food suppliers also looking for ways to spur consumer sales.” Jerry Wolfe, Vivanda’s CEO (and former CIO at McCormick), told the Journal, “As a startup, Vivanda is freer to negotiate partnership deals than the same group would have been as part of McCormick.” The article reports, “FlavorPrint is an analytics tool that produces a visual representation of a consumer’s tastes. McCormick incubated the technology for two years as a potential online service to engage directly with consumers. … For Vivanda, the idea is that a taste profile is as unique as a fingerprint. FlavorPrint starts with a 20-question quiz about food likes and dislikes, using an algorithm that learns over time as the user enters more data about product ratings and favorite shops and restaurants. Habits also figure in, such as preferences like eating light on weekdays. On the backend, the system analyzes the user’s data against McCormick’s research about food tastes, textures, aromas, preparation techniques and other factors. The software offers personalized suggestions about ingredients and dishes. FlavorPrint uses analytics tools from Apigee Corp. and a cognitive computing engine from Enterra Solutions, as well as homegrown tools and algorithms.” Click here to read the article in its entirety.
Stephen DeAngelis Contributes to CGT’s 2015 Review & Outlook
Consumer Goods Technology magazine once again asked Enterra Solutions’ President and CEO, Stephen DeAngelis, to contribute his thoughts for its latest “Review & Outlook” issue. Commenting in the “Sales & Marketing Trends” section of the magazine, Mr. DeAngelis noted that Trade Promotion Optimization (TPO) was ripe for the application of cognitive computing capabilities. He noted that, by applying cognitive computing technologies, manufacturers and their retail partners could “disrupt the marketplace in the area of TPO.” He went on to say that “data science and technologies, such as cognitive computing, have matured and can now analyze information and generate insights in near-real-time without having to add high-cost, hard-to-recruit data scientists to perform the analysis. He concluded that these new technologies were “a big change from the past.” To read all of what Mr. DeAngelis wrote, click on the following link<http://www.consumergoods-digital.com/consumergoodstechnology/2015_review_outlook#pg20> (his comments are found on page 22).
Enterra Board Member, Benn Konsynski, Interviewed for MIT Sloan Management Review
Benn Konsynski (@Konsynski), the George S. Craft Distinguished University Professor of Information Systems and Operations Management at Emory University’s Goizueta Business School, was recently interviewed by Gerald C. Kane (@profkane), associate professor of information systems at the Carroll School of Management at Boston College, for the MIT Sloan Management Review. During the interview, Professor Konsynski discussed how Enterra Solutions helped McCormick & Company fashion its own future with its award-winning FlavorPrint initiative. He notes that McCormick is leveraging Enterra Solutions cognitive computing technology. Professor Konsynski stated, “That is where deep knowledge meets big data.” You can read the entire interview by clicking on the following link to the article: “Are You Ready For the Certainty of the Unknown?” MIT Sloan Management Review (subscription required).
Stephen DeAngelis is Featured Speaker at the Mid-Atlantic CIO Forum
On 15 January 2015, Enterra’s President and CEO, Stephen DeAngelis, was invited to address members of the Mid-Atlantic CIO Forum at Towson University in Towson, MD. Mr. DeAngelis spoke on the topic of “Disruptive Big Data Applications.” During his speech he noted how cognitive computing systems, including Enterra’s Cognitive Reasoning Platform(tm) (CRP), are transforming the business landscape and allowing businesses to address challenges that have been too complex to tackle until now. Mr. DeAngelis explained how the CRP has been used by McCormick & Company to power its award-winning FlavorPrint(tm) initiative and how future uses of cognitive computing are only limited by the imagination.
The Mid-Atlantic CIO Forum was formed in 2003 when CIOs from McCormick, Perdue, and Black & Decker met to form an association whose members could share common business problems. In August of that year, the founding executives entered into a partnership with Towson University to form the Mid-Atlantic CIO Forum. The Forum is designed to foster excellence in business and information technology in an environment that promotes educational and networking opportunities for CIOs facing similar challenges and issues. CIOs participate with peers to share information and experiences, and to exchange best practices in peer-to-peer discussion sessions. In addition to sharing problems, issues, ideas, and solutions, the Forum has awarded over 65 scholarships to deserving students.
Enterra Solutions Supports Largest Project Ever Undertaken by Maryland Public Television
Maryland Public Television (MPT) has announced that it will honor the men and women who served in the military in the Vietnam War era through a $2.5 million project that will include television, educational, and special event components in the year 2016. Maryland Vietnam War Stories will air over three nights in spring 2016, capturing the experiences of men and women of the Vietnam era in their own words. Some 60 veterans have already been taped for the production, and interviews will continue for the rest of 2014 and 2015. Enterra Solutions is one of the organizations supporting this project. The full press release announcement can be accessed by clicking on this link.
Stephen DeAngelis Writes About Global Snacking Habits in an Article for VentureBeat
In an article entitled “For better snacking, big data is the secret ingredient,” Mr. DeAngelis notes that 90 percent of Americans snack daily and that the snacking trend is growing worldwide. With nearly $170 billion spent annually around the globe on snacks, this new trend is making food manufacturers rethink the future. Mr. DeAngelis argues that only way to keep up with the latest snacking trends is to employ big data analytics. The full article can be accessed by clicking on this link.
Stephen DeAngelis Discusses the Importance of the Digital Path for Purchase for CPG in CGT Newsletter
In an article entitled “Out Far and In Deep: Embracing the Digital Path to Purchase and Cognitive Computing,” Mr. DeAngelis encourages CPG firms to engage more fully in digital strategies that will help them grow their business. The full article can be accessed by clicking on this link.
Stephen DeAngelis Stresses the Importance of Category Management in CGT Newsletter
In an article entitled “Optimizing Category Management using Cognitive Computing,” Mr. DeAngelis discusses how cognitive computing can help manufacturers and retailers better manage inventories and categories with the help of cognitive computing. The full article can be accessed by clicking on this link.
Enterra Solutions Featured in Accenture’s 2014 Technology Vision Report
Enterra Solutions cognitive computing technology is featured in Accenture’s 2014 Technology Vision Report. In a section discussing the application of cognitive computing to big data analytics, the report highlights the way companies are using machines to generate insights from data, allowing them to ‘sense’ the world as humans do. As an example, Enterra’s partnership with McCormick & Co., a global leader in flavor, was detailed. The Accenture report notes that McCormick’s website leverages Enterra Solutions’ Cognitive Reasoning Platform™ to develop services that better serve consumers and its ecosystem of food and beverage partners.
Read the entire press release by clicking on this link.
Download a copy of the press release by clicking on this link.
Consumer Goods Technology (CGT) Magazine Reports on Enterra/SAP Partnership
CGT Magazine reported on the Enterra Solutions news release that announced a global original equipment manufacturer agreement with SAP.
Read the story by clicking on this link.
Enterra Solutions Partners with SAP to Deliver Cognitive Computing, Big-Data Analytics and Insights to Iconic Brands
Enterra has announced that it plans to integrate its Cognitive Reasoning Platform(tm) with SAP’s HANA(r) platform as part of a global OEM agreement. Through the agreement, Enterra will develop next-generation cognitive computing solutions using the SAP HANA(r) platform. Enterra also plans to develop and market new, advanced analytics and insights product and service offerings that will run on SAP HANA, to be marketed initially in the consumer products, retail, entertainment and life-sciences industries.
Read the entire press release by clicking on this link.
Download a pdf copy of the press release by clicking on this link.
Enterra Solutions CEO, Stephen DeAngelis, Profiled in the Philadelphia Business Journal
In article entitled, “America needs a workforce with good STEM fundamentals,” Dell Poncet, Managing Editor of the Philadelphia Business Journal, profiles Enterra Solutions, LLC, President and CEO, Stephen DeAngelis using a series of questions that inquire about Mr. DeAngelis’ company, his interests, and his goals.
Read Dell Poncet’s full interview with Stephen DeAngelis by clicking on this link.
Stephen DeAngelis’ Presentation on Cognitive Computing Featured at Big Bang Forum
Stephen DeAngelis, Enterra’s Founder, President and CEO, was a featured speaker at the 12th annual Big Bang forum in Santa Monica held on 14 May 2014. Hosted by Jeff Pollack and Ken Hertz, of the Pollack Media Group, the Big Bang Forum is about discovering and discussing compelling new ideas in media, marketing, entertainment and technology, with an emphasis on convergence and disruption. This year’s Big Ban was called “inunData,” and highlighted the use of the latest developments in targeted marketing, cognitive computing, and so-called big data. Reporting on the event, Jeff Pollack writes, “It seems — these days — as though we are all swimming in data. We invited three presenters to discuss the latest developments in data analysis, and the latest tools being employed to make sense of — not just collect — actionable information about the connected universe.” Joining Mr. DeAngelis as presenters, were: Will Page, the Director of Economics at Spotify, and Damien Patton, Founder and CEO of Banjo. To read a summary of their presentations prepared by Jeff Pollack, click on this link.
Stephen DeAngelis’ Views on Artificial Intelligence Featured in CGT article
The April 2014 issue of Consumer Goods Technology (CGT) magazine features an interview with Enterra’s founder, CEO, and President, Stephen DeAngelis. Written by Albert Guffanti, the article is published in the “Between the Lines” section of the magazine and is entitled “Learn to Love Artificial Intelligence.” The article begins: “The Oscar-winning film ‘Her’ tells the story of man who falls in love with the artificial intelligence (AI) personal assistant on his smartphone. That may sound far-fetched, but many consumer packaged goods (CPG) companies are already enamored.” You can read the entire interview by clicking on this link.
Stephen DeAngelis Contributes to CGT’s 2014 Review & Outlook Edition
Stephen DeAngelis, Founder, President, and CEO of Enterra Solutions, was asked to contribute his insights to the “Innovation Trends” section of Consumer Goods Technology’s “2014 Review and Outlook: The 2020 Imperative” edition. The article states, “More so than any other section, the following predictions take into account the increasing pace of change and the impact it will have on the way consumer goods companies innovate.” Mr. DeAngelis began his comments by stating, “The initiative with the greatest potential for impacting CPG companies by 2020 is taking place right now. Advanced personalization services are revolutionizing how CPGs develop and market new products, optimize inventories and supply chains, and predict and satisfy emerging consumer needs.” To read all of what Mr. DeAngelis had to say, click on the following link and download the article. His comments are found on page 18.
Not enough data scientists? Use AI instead.
“Enterra’s artificial intelligence automatically derives insights from Big Data,” writes Mark Gibbs, in an article posted by Network World. He continues, “Enterra can ingest huge amounts of data and using natural language processing transform it into knowledge using a generalized ontology to discover the meanings of words in context along with the implicit rules and relationships as used by humans. Then, when a question is asked in what is more or less natural language, the database of knowledge is accessed by Enterra’s Hypothesis Engine. The Hypothesis Engine is an artificial intelligence system that applies common sense and domain-specific ontologies to further structure the knowledge. Next, using Enterra’s Rules-Based Inference System it can determine an objective and find the facts to support that objective (backward chaining) as well as using facts to determine objectives (forward chaining) as determined by the knowledge found and its significance. Other engines in the system weigh results, formulate database queries, and analyze assets and all of these components pass data back and forth between themselves based on rules and inferences to derive conclusions. … The application of artificial intelligence to Big Data analytics is one the hottest areas in data science and its ability to make up for the shortfall of human data scientists (which is likely to be a long term problem) means Enterra has a very rosy future.” Read the entire article by clicking on this link.
Enterra President & CEO, Stephen DeAngelis, quoted in Fast Company Article on Robots
In a Fast Company article entitled, “How Google’s Robots Can Learn Like Humans,” reporter Chris Gayomali focuses on Google’s acquisition of DeepMind, a British artificial intelligence company. In preparing for the article, Gayomali sought Mr. DeAngelis’ views on the acquisition. Mr. DeAngelis is quoted in the article stating, “DeepMind raises the possibility of allowing robots to self-train by observing humans or other robots and possibly do the job even better. This could drastically reduce the expensive programming time needed to deploy robots. … If a robot could learn a task by itself by watching experts, the ability to deploy robots quickly into a task at a low cost becomes more realistic.” Gayomali notes that Mr. DeAngelis is “CEO of Enterra Solutions, a company that specializes in cognitive reasoning platforms.” To read the full article, click on this link.
Enterra Solutions Recognized as CGT Editor’s Pick for Third Time
For the third time in four years, Enterra Solutions, LLC has been named as an Editor’s Pick in Consumer Goods Technology’s (CGT) Readers’ Choice issue as a company “poised to make a substantial impact on the consumer goods industry with innovative and necessary tools.” Enterra earned the honor through its work applying its Cognitive Reasoning Platform to McCormick & Co.’s food, sensory, and culinary science initiatives. Enterra has played a key role in the data science behind McCormick’s FlavorPrint tool, which matches home cooks’ flavor preferences with recipes and spices best tailored to their tastebuds. The multi-year partnership is advancing insights and services to better serve consumers and its ecosystem of food and beverage partners. To see the formal announcement, click on this link and to download a copy of Enterra’s press release click here.
Enterra Solutions Adds Talent to its Cognitive Computing, Big Data Analytics and Insights Team
Enterra Solutions has hired six new professionals to complement its world-class team of computer science, artificial intelligence, applied mathematics, and digital marketing professionals. These individuals, all of whom fill new positions, bring a wide range of commercial and academic experience to Enterra Solutions, which works with leading corporations and governmental agencies to capitalize on the power and potential of Big Data through advanced analytics and actionable insights. To read more about Enterra’s new employees, click on this link.
Enterra CEO featured in Wired’s Innovation Insights Community
Our CEO, Stephen DeAngelis, was selected as a contributor to Wired magazine’s Innovation Insights Community. His first blog post, Artificial Intelligence Set to Deliver ‘Wow’, was published today. Check it out at http://wrd.cm/1dhzTYM.
Enterra Solutions’ was Referenced as McCormick & Company’s Partner in the November CGT Cover Story
The cover story for the November issue of CGT magazine discusses how McCormick’s FlavorPrint program is inspiring consumers. Written by Alliston Ackerman, the article entitled “Leaving a Mark,” states: “The concept for FlavorPrint emerged as the culmination of many good ideas from across the organization at a time when McCormick was looking for opportunities to innovate in the digital space. It’s subsequent development was the result of close collaboration between internal teams — from information technology to marketing, sensory, test kitchens and sales — and external resources, like R/GA, its digital agency of record, and Enterra Solutions, LLC, a cloud-based, intelligent supply chain technology company.” Read more.
Enterra’s Cognitive Reasoning Platform™ brings era of Big Data to consumer packaging industry
Orlando, FL — October 28, 2013 Enterra Solutions, LLC, a leading-edge cognitive computing and big data analytics and insights firm, announced today from the Consumer Goods Business and Technology Leadership Conference that it has signed a multi-year contract with McCormick & Company, Inc., to bring the power of big data to its industry-leading food science, sensory science and culinary knowledge to support innovation and growth. Read more.