In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
“Without the foundation of Category Management,” declare analysts from the Category Management Association, “shopper marketing is ‘a tale full of sound and fury signifying nothing’.”[1] They explain, “Category Management is the primary
Category Management is a widespread practice in the Consumer Packaged Goods (CPG) sector, yet Winston Weber & Associates (WWA) analysts report, “Well over 50% of CPG manufacturers say they are not getting
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