Is Content Marketing the Next Big Thing in Advertising?

March 22, 2017

It seems counterintuitive to launch an advertising campaign that does not specifically promote a brand or product; but, that is … Continued

Preparing for a Future with Robots

March 21, 2017

The media is awash with dire predictions about robots putting the human race out of work. A typical example is … Continued

Taking Advantage of Emerging Opportunities on the Consumer’s Digital Path to Purchase

March 20, 2017

The digital path to purchase is increasingly dominating retail sales. By that I mean consumers are increasingly using mobile devices … Continued

St. Patrick’s Day 2017

March 17, 2017

Retailers love holidays. Holidays provide a focal point for promotions and sales. St. Patrick’s Day is no different. Kristen Cloud … Continued

Populist Sentiment Increases Big Data Privacy Concerns

March 16, 2017

Change is always difficult and individuals who have been impacted by globalization, automation, and other technologies are pushing back. Rising … Continued

Digital Enterprise or Algorithmic Enterprise: Transformation Required No Matter what You Call It

March 15, 2017

“The next big thing for IT leaders today,” writes Stuart Sumner (@StuartSumner), “is to become a data-driven ‘algorithmic enterprise’.”[1] Most … Continued

Technology and Supply Chain Transformation

March 14, 2017

More and more articles are being written about the need for supply chain transformation and, as a result, supply chain … Continued

Cognitive Computing and the Digital Supply Chain

March 13, 2017

The term “supply chain” emerged because historically every step of the process that saw raw material converted into a product … Continued

Cognitive Computing is Raising the Bar in the Business World

March 10, 2017

As businesses venture deeper into the Digital Age, they are finding new technologies can help them analyze the oceans of … Continued

Category Management and Cognitive Computing

March 9, 2017

“Without the foundation of Category Management,” declare analysts from the Category Management Association, “shopper marketing is ‘a tale full of … Continued

Industry 4.0 Can Spark Growth but not without Skilled Workers

March 8, 2017

“Economic growth has been slowing for the past 50 years,” asserts Olivier Scalabre, Senior Partner and Managing Director, Boston Consulting … Continued

Supply Chain Risk Management in the 21st Century

March 7, 2017

Supply chain risk management is a complicated subject because the number of things potentially affecting operations is almost limitless. As … Continued

Living and Working with Artificial Intelligence

March 6, 2017

There are a lot of people who would like to turn back the hands of time — people who believe … Continued

Use Cognitive Technologies to Reduce Offshoring and Create U.S. Jobs

March 3, 2017

The business world is in turmoil over President Donald Trump’s emphasis on reinvigorating manufacturing jobs in America. He pushed hard … Continued

Targeted Marketing to Millennials: Inform don’t Pander Them

March 2, 2017

I have heard people state that we live in a world in which everyone wants instant gratification. Some marketers may … Continued

Machine Learning and Your Business Future

February 28, 2017

Machine learning is one of the current buzzwords frequently found in articles about the future of business. Other terms with … Continued

Cognitive Computing in the CPG Sector = Efficiency and Innovation

February 27, 2017

Kraft-Heinz’ recent failed attempt to purchase Unilever for $143 billion dollars is unlikely to be the last news of mergers … Continued

Redesigning Work in the Cognitive Era

February 23, 2017

A little over a year ago, IBM CEO Ginni Rometty (@GinniRometty) declared, “It is the dawn of a new era, … Continued

The Transformative Potential of Blockchain Technology

February 22, 2017

Business leaders are always looking for the next big thing. One of those things might be blockchain technology. Thomas Cherian … Continued

Security Concerns Plague Internet of Things Development

February 21, 2017

The Internet of Things (IoT) is poised to become the largest network of networks the world has ever seen (both … Continued

The Evolution of the Grocery Store

February 17, 2017

We’ve all seen western movies that include a scene in which a calico-clad frontier woman tells the owner of the … Continued

Cognitive Computing will Achieve Mainstream Adoption in 5 Years

February 16, 2017

Gartner analysts predict “smart machines will enter mainstream adoption by 2021 with 30 percent adoption by large companies. This will … Continued

The Chrysalis of Digital Transformation

February 15, 2017

The metamorphosis of a butterfly is one of nature’s wonders. From ground-bound, clumsy caterpillar to elegant and beautiful butterfly, this … Continued

Supply Chain Transformation is Blowin’ in the Wind

February 9, 2017

Change is one of life’s constants. The supply chain is no exception to this rule. According to Jonathan Webb (@j_p_webb), Head … Continued

Industry 4.0 won’t Bring Back Jobs; but Neither will It Eliminate Human Workers

February 8, 2017

Manufacturing is on the upswing in the United States and that trend was in the making before the tortuous presidential … Continued

Artificial Intelligence Looming Large

February 6, 2017

For decades, artificial intelligence (AI) was primarily confined to research projects in academia. That is no longer the case. “Artificial … Continued

Buttons and Keyboards on the Digital Path to Purchase

February 3, 2017

The two most important characteristics of the digital path to purchase are convenience and information. Although the consumer digital journey … Continued

Targeted Marketing: In Search of the Perfect Customer

February 2, 2017

There is no perfect customer. Each consumer is unique is one way or another. That makes targeted marketing a challenge. … Continued

Omnichannel Operations are the New Normal

February 1, 2017

This past holiday season was a paradox. Consumer spending was up; nevertheless, thousands of retail stores are shuttering their doors … Continued

Cognitive Process Automation will Help (not Take Over) Your Business

January 31, 2017

“In fairly short order,” writes David McCann (@DaveMcCFO), “robots have begun taking over in the corporate world.”[1] The robots to … Continued

Trends & Predictions 2017: Big Data

January 30, 2017

Over the next few years, we are likely to see fewer articles about “big data” — not because data is … Continued

Machine Learning Could Transform Your Business in 2017

January 26, 2017

A number of analysts have declared 2017 the year of artificial intelligence (AI). AI is a big field which includes … Continued

Artificial Intelligence and the Digital Enterprise

January 25, 2017

Some industries have already felt the full effects of digital transformation (e.g., media and retail). Boston Consulting Group (BCG) analysts, … Continued

Trends & Predictions 2017: Grocery Shopping

January 24, 2017

Grocery shopping has been an activity in which humans have engaged since the first marketplaces were set up millennia ago. … Continued

Targeted Marketing in the Age of Smart Systems

January 23, 2017

No one doubts we are fully immersed in the Age of Information. A few years ago, David Russell Schilling (@davidrschilling) … Continued

Jobs Sustainability: Is there a Future for the Human Worker?

January 20, 2017

“Should we be afraid,” asks Molly Connell. “Many experts fear that robots will take over most jobs within the next … Continued

Risk Management: A Business Priority Begging for Cognitive Computing

January 17, 2017

One hundred percent of businesses are concerned about the possibility of a disruption in their supply chain; yet, 40% of … Continued

Digital Path to Purchase Wins Big During Holidays

January 16, 2017

Retailers should have been smiling this past holiday season. Paul Ziobro (@pziobro) reports, “Estimates from retail research firms suggest sales … Continued

The Internet of Things: Generating Data and Changing the World

January 13, 2017

The Internet of Things (IoT) REALLY IS about “things” and not people. “If we want to talk about the IoT,” … Continued

Cognitive Computing: Useful however You Define It

January 12, 2017

It will take another five years, according to Jeremy Achin (@JeremyAchin), CEO of DataRobot, for “data scientists [to] finally agree … Continued

Artificial Intelligence and the Digital Path to Purchase

January 10, 2017

Over a dozen years ago, Steven Spielberg’s movie Minority Report introduced viewers to a future in which marketing and advertising is … Continued

The Potential and Peril of Robotic Process Automation

January 5, 2017

Robotic Process Automation (RPA) is attracting a lot of press attention both for its ability to generate great efficiency as … Continued

Trends & Predictions 2017: Digital Transformation

January 4, 2017

Most analysts agree that companies organized around principles developed during the industrial age must transform themselves into digital enterprises if … Continued

Jobs Sustainability and Artificial Intelligence

January 3, 2017

“Each new technological marvel — the steam engine, railroad, ocean steamship, telegraph, harvester, automobile, radio, airplane, TV, computer, satellite, mobile … Continued

New Year’s Resolution: Transform Your Supply Chain

December 30, 2016

We are approaching the time of year when people pause to reflect on the past and resolve to do better … Continued

Why Winning Companies will Transform into Digital Enterprises

December 29, 2016

There seems to be a growing consensus among business analysts that organizations organized around principles developed during the industrial age … Continued

Artificial Intelligence Today

December 28, 2016

Artificial intelligence (AI) garners more than its fair share of headlines because people are fascinated with its possibilities. A steady … Continued

Trends & Predictions 2017: Supply Chain

December 27, 2016

“It has become apparent that in the decade since scholars such as Cranfield’s Martin Christopher first began talking about the … Continued

Targeted Marketing and Personalization

December 26, 2016

Marketers want customers to feel special. They want customers to feel they have a personal connection with advertised products. In … Continued

Risk Management Needed to Strengthen Fragile Global Supply Chains

December 22, 2016

“Supply chains keep making headlines around the world for the wrong reasons,” insists Boris Felgendreher (@FelgenTweets), Senior Marketing Director for … Continued

Smart Machines and the Future of Work

December 21, 2016

Artificial intelligence (AI) and robotics are raising grave concerns about the future of work. Julia Bossmann (@juliabossmann), President of Foresight … Continued

Process Automation and the Elimination of Errors

December 20, 2016

In most fields of endeavor, accuracy is a beneficial trait. The famous lawman Wyatt Earp once stated, “Fast is fine, … Continued

Design Thinking, Innovation, and Business Success

December 14, 2016

Half a dozen years ago, I wrote, “Innovation often starts when an individual with an inquisitive mind bumps up against … Continued

Big Data and Advanced Analytics Hold Key to Brighter Future

December 12, 2016

“Getting a greater understanding of your business is the promise of big data,” Michael Hoskins (@MikeHSays), Chief Technical Officer at … Continued

Trends & Predictions 2017: Information Technology

December 8, 2016

Information technology (IT) is a broad subject area; but, since we live in the information age, IT has a significant … Continued

Befriending Artificial Intelligence

December 7, 2016

Artificial intelligence (AI) is the futuristic boogeyman of the cinema. In the movies, the sole aim of artificial intelligence systems … Continued

Your Company has 5 Years to Go Digital or Go Away

December 6, 2016

“Is your organization moving fast enough to thrive in the next 5, 10, or 20 years,” asks Becky Morgan (@fulcrumcwi), … Continued

Is Your Business Ready for the Internet of Things and is It Ready for Your Business?

December 5, 2016

“Industrial companies of all types are now facing a disruption called the Internet of Things,” writes Sophia Davies, a marketer … Continued

The Digital Path to Purchase Requires Multiple Supply Chains

December 1, 2016

The digital path to purchase and omnichannel operations are complicating supply chain operations in a number of ways. The staff … Continued

How the Holidays will Impact Your Supply Chain

November 29, 2016

The holiday shopping season, which traditionally begins on Black Friday, tests even the best supply chain. “As the holiday season … Continued

‘Tis the Season for Cargo Theft

November 28, 2016

Nobody likes to get ripped off; but, experts note the holiday shopping season presents an almost irresistible opportunity for thieves. … Continued

Black Friday in a Post-modern Consumer-centric Era

November 25, 2016

A few years ago, an article in SupplyChainBrain asserted omnichannel sales are becoming so important they are transitioning the retail sector … Continued

7 Habits of Highly Effective Risk Management Professional

November 22, 2016

“Over the past 5 years, supply chain risk management has moved onto the radar of the C-level,” write analysts from … Continued

Globalization Still Needed to Bring Millions out of Poverty

November 21, 2016

“Globalization’s opponents in the emerging markets and developing countries have been joined by tens of millions in the advanced countries,” … Continued

Digital Supply Chains Can Make the World Less Frightening

November 17, 2016

Pundits toss around a lot of names for times in which we live — the Computer Age, the Information Age, … Continued

Process Automation and the Elimination of “Swivel Chair” Work

November 15, 2016

“Robotic process automation software is having a moment,” writes Linda Tucci (@LTucci), “despite there being a good deal of confusion … Continued

The Digital Enterprise and Beyond

November 14, 2016

“In today’s economy,” writes IBM CEO Ginni Rometty (@GinniRometty), “we are seeing companies, business models, products, and processes undergoing major … Continued

Jobs Sustainability: Being Nice Helps You Keep Your Job

November 10, 2016

“When once the forms of civility are violated,” Samuel Johnson once wrote, “there remains little hope of return to kindness … Continued

Big Data Analytics and Better Decision-making

November 8, 2016

We’ve all made bad decisions in our lives. In business, however, bad decisions can impact more than our individual lives. … Continued

Omni-channel Supply Chains and Retail’s Future

November 7, 2016

“The growth of internet-enabled commerce, mobile devices and social networks has led companies to be more digitally driven since the turn … Continued

Targeted Marketing: How Much Segmenting is Too Much?

November 3, 2016

When Procter & Gamble (P&G) announced it was going to do less targeted marketing on Facebook, it was big news. … Continued

Industry 4.0: How Long will the Revolution Take?

November 2, 2016

“Imagine a world,” writes Mary Shacklett (@MaryShacklett), CEO of Transworld Data, “where smart systems, Internet of Things (IoT) sensors, and … Continued

The Internet of Things and Beyond

November 1, 2016

The current buzz about the emerging Internet of Things (IoT) leaves the impression it is a single, humongous network into … Continued

The Digital Supply Chain Imperative

October 27, 2016

“Supply chain is one of the last places where you have all of these analog problems,” asserts Trae Stephens (@traestephens), … Continued

Jobs Sustainability: Little Time Remains to Implement Long-term Strategy

October 26, 2016

“By 2021,” writes Forrester Vice President Brian Hopkins (@practicingEA), “a disruptive tidal wave will begin. Solutions powered by AI/cognitive technology … Continued

Digital Transformation and the Intelligent Enterprise

October 24, 2016

“While 2016 is unlikely to provide robots that are able to sense, respond and adapt to people,” wrote Frank Palermo … Continued

The Many Faces of Cognitive Computing

October 20, 2016

“The history of computing can be divided into three eras,” writes Ahmed K. Noor, an adjunct professor at Old Dominion … Continued

The Supply Chain IS Business

October 19, 2016

“The supply chain IS Business,” insists Lora Cecere (@lcecere), founder of Supply Chain Insights, and “not a department within a … Continued

Three Phases of Supply Chain Risk Management

October 18, 2016

There are a lot a moving parts associated with a good supply chain risk management program. First and foremost, a … Continued

Artificial Intelligence: Is It a Brave New World?

October 17, 2016

“Every generation or so,” writes Marc Benioff (@Benioff), CEO of Salesforce, “emerging technologies converge, and something revolutionary occurs. … Now … Continued

Blockchain Technology: Silver Bullet or Simply Buzz

October 12, 2016

“Blockchain technology stands poised to rewrite how business is conducted if its potential is achieved,” declares Thor Olavsrud (@ThorOlavsrud).[1] But … Continued

Supply Chain Transformation and Digitization, Part 2

October 11, 2016

In the first part of this article, I discussed why so many analysts insist supply chain transformation (i.e., building a … Continued

Supply Chain Transformation and Digitization, Part 1

October 10, 2016

No shortage exists of pundits who insist corporate supply chains must transform over the coming decade. Although their transformation strategies … Continued

Big Data Projects Leave the Early Adopter Phase

October 6, 2016

“Big data has passed the early adopter stage,” asserts Carol Jon. “The early adopters have taken the big data ball … Continued

Baby Boomers: Targeted Market with an Expiration Date

October 5, 2016

Most current articles about targeted marketing focus on landing millennial (aka Generation Y) consumers and some articles even looking further … Continued

The Internet of Things: Already Here and Changing Industry

October 4, 2016

“Everyone is waiting for the Internet of Things,” writes Christopher Mims (@mims). “The funny thing is, it is already here. … Continued

Process Automation: Employing Software Robots

October 3, 2016

“Automation is a familiar part of the process excellence and continuous improvement toolkit,” writes Daniel Senter (@theDanSenter), the Business Systems … Continued

Digital Enterprise Transformation Requires Commitment, Part 2

September 30, 2016

“You can no longer simply produce great products and services and expect to succeed,” asserts a report from Forrester It continues, … Continued

Digital Enterprise Transformation Requires Commitment, Part 1

September 29, 2016

“The race is on to transform today’s enterprise to a digital entity,” writes Arthur Cole (@acole602), “which sounds like a … Continued

Digital Transformation and the Digital Path to Purchase

September 28, 2016

We live in the digital age; mobile technologies have penetrated deep into most societies; and, the digital path to purchase … Continued

Jobs Sustainability: Hardware vs. Soft Skills

September 26, 2016

“Even seasoned carnival barkers might struggle to exaggerate the current feats of cognitive technologies,” writes Sam Ransbotham (@Ransbotham), an associate … Continued

Machine Learning: A Company’s Most Tireless Employee

September 22, 2016

According to research conducted by Vanson Bourne for SoftServe, “62% of medium to large organizations expect to implement machine learning … Continued

Artificial Intelligence: Beyond the Buzz

September 21, 2016

“[Artificial Intelligence] is hot,” writes Om Malik (@om), founder of GigaOm, “and every company worth its stock price is talking … Continued

Some Do’s and Don’ts for Digital Enterprise Transformation

September 15, 2016

Many analysts have predicted that for companies to survive in the digital age they must transform into digital enterprises. What … Continued

Targeted Marketing Personas: More Catching Less Fishing

September 14, 2016

Have you ever gone fishing? If you have, then you understand your chances of catching something improve when you know … Continued

Supply Chain Visibility and Collaboration: Fellow Travelers on the Path to Excellence

September 8, 2016

“A lack of supply chain visibility and ineffective collaboration [are] often the reason[s] for poor supply chain performance,” asserts Antonia … Continued

Is Your Business Ready for Process Automation?

September 7, 2016

According to a report published by Market Research Engine, “The IT robotic automation market is expected to exceed more than … Continued

Robotics: To Fear or not to Fear? That is the Question.

September 6, 2016

The headlines are everywhere. Robots are coming for your job. Vlad Dudau (@avladd), Senior EMEA Editor for Neowin, writes, “I’m … Continued

Supply Chain Risk Management Involves More than Hoping Your Luck Holds Out

September 1, 2016

Supply chain risk management is a full-time job. Logically that means chief executive officers (CEOs) must delegate that responsibility to … Continued

Embracing Artificial Intelligence

August 31, 2016

“Artificial intelligence is approximating human reasoning more and more closely all the time,” writes Steven Norton (@steven_norton). “Wide-scale adoption by … Continued