Don’t Lose the Consumer on the Digital Path to Purchase

July 20, 2017

“In the era of machine learning, intelligent assistants, and artificial intelligence, the customer journey is often an afterthought,” writes Adam … Continued

Targeted Marketing and Machine Learning

July 7, 2017

From movies to markets, artificial intelligence (AI) is a hot topic. In the retail and marketing sector, the staff at … Continued

The Bumpy Ride to Digital Enterprise Transformation

July 6, 2017

Does change frighten or concern you? If it does, “Fasten your seatbelts, it’s going to be a bumpy ride.”[1] According … Continued

The Digital Supply Chain — Building Block of the Future

July 5, 2017

Pundits have argued for years that the term “supply chain” inaccurately depicts the real world. “The supply chain, as the … Continued

China and the Digital Path to Purchase

June 27, 2017

In the United States, you read a lot about the Amazon Effect and how it is driving the consumer digital … Continued

Why do Companies need the Internet of Things? Let Me Count the Ways

June 26, 2017

“When most people think about the Internet of Things (IoT),” writes Michael Wilson, AFFLINK’S Vice President of Marketing and Communications, … Continued

Smart Farming will Help Feed the World

June 23, 2017

It’s no secret that world’s population continues to grow and isn’t predicted to top out for several decades. All of … Continued

Disruption and Supply Chain Management

June 22, 2017

The term “disruption” has been used so often over the past couple of decades many pundits are now calling for … Continued

Digital Enterprises Require Disruptive Technologies

June 21, 2017

There remains a lot of talk about digital disruption and the imperative for industrial age companies to transform into digital … Continued

The Conundrum Facing Targeted Marketing

June 20, 2017

Common sense leads one to the conclusion that targeted marketing (i.e., providing ads based on consumers’ tastes, preferences, and buying … Continued

Smart Cities and the Future of Energy

June 16, 2017

“The way we consume power has remained stubbornly anachronistic,” asserts Lauris Veips. “However, much can be and is being done … Continued

The “Last Mile” Challenge and the Future of Logistics: Part 2

June 15, 2017

“The last mile is extremely inefficient,” writes Edwin Lopez (@EdwinLopezT37). “It is the final frontier of logistics, a cost so … Continued

The “Last Mile” Challenge and the Future of Logistics: Part 1

June 14, 2017

Some logistics professionals may long for the good old days when the last mile challenge primarily involved getting goods to … Continued

Big Data and the Digital Enterprise

June 12, 2017

Big data is big business. A study by Hexa Reports concludes, “In 2017, ‘Big Data’ vendors will pocket over $57 … Continued

Why Transforming into a Digital Enterprise is an Imperative

June 6, 2017

Time and again you read articles about the need for any organization founded on industrial age principles to transform into … Continued

Big Data and the Digital Supply Chain

June 5, 2017

An increasing number of supply chain analysts are stressing the importance of creating a data-driven supply chain (aka a digital … Continued

Targeted Marketing and Cognitive Computing

May 31, 2017

“It’s not a coincidence that artificial intelligence is rapidly colonizing marketing tools designed for business sales,” writes Barry Levine (@xBarryLevine). … Continued

The Internet of Things is still Suffering Growing Pains

May 23, 2017

“Some call the Internet of Things (IoT), the Intelligence of Things, or the Internet of Everything,” explain analysts from Hewlett … Continued

Cognitive Computing and the Digital Enterprise

May 22, 2017

One thing most pundits seem to agree on is that any organization designed around industrial age principles needs to transform … Continued

The Millennial Supply Network

May 18, 2017

The generation receiving the most press right now is Generation Y (aka Millennials). For the most part, millennials are digital … Continued

Big Data: Disappointment or Delight?

May 16, 2017

Big Data was supposed to help businesses solve many of their nagging problems; but, article after article over the past … Continued

Smart Cities put People First

May 12, 2017

Most discussions about smart cities focus on how technology can be leveraged to make urban systems more efficient. I believe … Continued

Content Marketing is All About the Message

May 11, 2017

“It’s hard to imagine a world where advertising is perfectly targeted to know exactly how you feel and what you … Continued

Omnichannel Operations Remain Frustrating

May 10, 2017

While moderating a panel discussion earlier this year on the subject “The Science and Art of Modern Retail,” Lauren Sherman … Continued

A Call to Arms for the Supply Chain Revolution

May 9, 2017

One of our mottos at Enterra Solutions® is “Revolution not Evolution.” Bill DuBois, Director of Marketing Content at Kinaxis, appears … Continued

The Future of the Brick-and-Mortar Retail Sector

May 8, 2017

Almost every week another retailer seems to announce it is either closing hundreds of brick-and-mortar stores and/or filing for bankruptcy. … Continued

Visibility is Essential for Supply Chain Risk Management

May 4, 2017

“Supply chains are driven by data,” writes Susan Fourtané (@SusanFourtane). The right types of data provided at the right time … Continued

Digital Supply Chains: Do or Die Imperative?

May 3, 2017

“Supply chain professionals are now told on an almost daily basis that their next challenge is to digitise the supply … Continued

Are Smart Cities Really the Future?

April 26, 2017

One of the undeniable trends shaping the world’s future is urbanization. More than half the globe’s population is already living … Continued

Connecting our Lives through the Internet of Things

April 25, 2017

“The emerging Internet of Things (IoT),” writes David Menninger (@dmenningervr), vice president and research director at Ventana Research, “is an … Continued

Ignoring Digital Enterprise Transformation Could Prove Fatal

April 24, 2017

No business executive likes to consider the possible demise of their business let alone the potential collapse of their entire … Continued

Targeted Marketing: Easy as X, Y, Z

April 21, 2017

“Marketing has come a long way since the days of the one-size-fits-all radio jingle,” writes Samantha Christmann (@DiscountDivaSam). “Advertisers have … Continued

Mobile and IoT Driving Consumers’ Digital Path to Purchase

April 20, 2017

Consumers are increasingly using the digital path to purchase when they buy things. To be honest, the so-called digital path … Continued

Artificial Intelligence Increases the Importance of Questions

April 14, 2017

Every analyst and researcher knows — the better the question the better the answer. Kevin Kelly (@kevin2kelly), founding Executive Editor … Continued

Advanced Analytics and Business Success

April 11, 2017

We live in a complex world that becomes more complex every day. Analytics can help deal with that complexity. “Almost … Continued

Take the Right Steps to Ensure Process Automation Excellence

April 5, 2017

Business process automation is not new; but, using software bots to automate some processes is fairly new. When machines (i.e., … Continued

Defining the Digital Supply Chain is no Easy Task

April 4, 2017

There is a general consensus among analysts that businesses organized around industrial age principles need to transform into digital enterprises … Continued

Machine Learning and Artificial Intelligence

April 3, 2017

“The first thing you need to know about AI (and machine learning),” writes Eric Knorr (@EricKnorr), “is that it’s full … Continued

The Internet of Things and Cognitive Computing will Mature Together

March 30, 2017

The Internet of Things (IoT) is a network of networks that primarily facilitates machine to machine communication. “Imagine a world … Continued

Industry 4.0 comes into Clearer Focus

March 29, 2017

A few years ago, analysts from Source One wrote, “Many analysts would assert that the U.S. and the global manufacturing … Continued

Digital Enterprises: Moving from Systems of Record to Systems of Prediction

March 28, 2017

There has been a lot of disappointment in business circles about the value companies have derived to date from big … Continued

Is Supply Chain Risk Management High Enough on Your Priority List?

March 27, 2017

According to the Dun & Bradstreet-produced CIPS Risk Index, “Global supply chain risk grew to a record high at the … Continued

Smart Cities, the Internet of Things, and Cognitive Computing

March 23, 2017

“People continue to flock to cities for several reasons,” writes Andrew Meola (@andrewmeola), “such as employment opportunities, lifestyle, and more. … Continued

Taking Advantage of Emerging Opportunities on the Consumer’s Digital Path to Purchase

March 20, 2017

The digital path to purchase is increasingly dominating retail sales. By that I mean consumers are increasingly using mobile devices … Continued

Populist Sentiment Increases Big Data Privacy Concerns

March 16, 2017

Change is always difficult and individuals who have been impacted by globalization, automation, and other technologies are pushing back. Rising … Continued

Technology and Supply Chain Transformation

March 14, 2017

More and more articles are being written about the need for supply chain transformation and, as a result, supply chain … Continued

Cognitive Computing and the Digital Supply Chain

March 13, 2017

The term “supply chain” emerged because historically every step of the process that saw raw material converted into a product … Continued

Cognitive Computing is Raising the Bar in the Business World

March 10, 2017

As businesses venture deeper into the Digital Age, they are finding new technologies can help them analyze the oceans of … Continued

Industry 4.0 Can Spark Growth but not without Skilled Workers

March 8, 2017

“Economic growth has been slowing for the past 50 years,” asserts Olivier Scalabre, Senior Partner and Managing Director, Boston Consulting … Continued

Living and Working with Artificial Intelligence

March 6, 2017

There are a lot of people who would like to turn back the hands of time — people who believe … Continued

Do Smart Cities have a Future?

March 1, 2017

Cities have been crucial for human development for hundreds of years. They have been hotbeds of innovation and education and … Continued

Machine Learning and Your Business Future

February 28, 2017

Machine learning is one of the current buzzwords frequently found in articles about the future of business. Other terms with … Continued

The Chrysalis of Digital Transformation

February 15, 2017

The metamorphosis of a butterfly is one of nature’s wonders. From ground-bound, clumsy caterpillar to elegant and beautiful butterfly, this … Continued

Supply Chain Transformation is Blowin’ in the Wind

February 9, 2017

Change is one of life’s constants. The supply chain is no exception to this rule. According to Jonathan Webb (@j_p_webb), Head … Continued

Trends & Predictions 2017: IBM’s 5 in 5 (Artificial Intelligence Helping make the Invisible Visible)

February 7, 2017

When it comes to interesting predictions, IBM’s 5 in 5: Five innovations that will help change our lives within five … Continued

Targeted Marketing: In Search of the Perfect Customer

February 2, 2017

There is no perfect customer. Each consumer is unique is one way or another. That makes targeted marketing a challenge. … Continued

Trends & Predictions 2017: Big Data

January 30, 2017

Over the next few years, we are likely to see fewer articles about “big data” — not because data is … Continued

Targeted Marketing in the Age of Smart Systems

January 23, 2017

No one doubts we are fully immersed in the Age of Information. A few years ago, David Russell Schilling (@davidrschilling) … Continued

Urbanization and the Need for Smart Cities

January 19, 2017

One of the trends shaping the last half century has been the urbanization of the world’s population. There are now … Continued

The Internet of Things: Generating Data and Changing the World

January 13, 2017

The Internet of Things (IoT) REALLY IS about “things” and not people. “If we want to talk about the IoT,” … Continued

Cognitive Computing: Useful however You Define It

January 12, 2017

It will take another five years, according to Jeremy Achin (@JeremyAchin), CEO of DataRobot, for “data scientists [to] finally agree … Continued

Artificial Intelligence and the Digital Path to Purchase

January 10, 2017

Over a dozen years ago, Steven Spielberg’s movie Minority Report introduced viewers to a future in which marketing and advertising is … Continued

Trends & Predictions 2017: Digital Transformation

January 4, 2017

Most analysts agree that companies organized around principles developed during the industrial age must transform themselves into digital enterprises if … Continued

New Year’s Resolution: Transform Your Supply Chain

December 30, 2016

We are approaching the time of year when people pause to reflect on the past and resolve to do better … Continued

Trends & Predictions 2017: Supply Chain

December 27, 2016

“It has become apparent that in the decade since scholars such as Cranfield’s Martin Christopher first began talking about the … Continued

Targeted Marketing and Personalization

December 26, 2016

Marketers want customers to feel special. They want customers to feel they have a personal connection with advertised products. In … Continued

Process Automation and the Elimination of Errors

December 20, 2016

In most fields of endeavor, accuracy is a beneficial trait. The famous lawman Wyatt Earp once stated, “Fast is fine, … Continued

Big Data and Ethics

December 13, 2016

“When Facebook researchers manipulated how stories appear in News Feeds for a mood contagion study in 2014,” writes Sarah Zhang, … Continued

Big Data and Advanced Analytics Hold Key to Brighter Future

December 12, 2016

“Getting a greater understanding of your business is the promise of big data,” Michael Hoskins (@MikeHSays), Chief Technical Officer at … Continued

Befriending Artificial Intelligence

December 7, 2016

Artificial intelligence (AI) is the futuristic boogeyman of the cinema. In the movies, the sole aim of artificial intelligence systems … Continued

Is Your Business Ready for the Internet of Things and is It Ready for Your Business?

December 5, 2016

“Industrial companies of all types are now facing a disruption called the Internet of Things,” writes Sophia Davies, a marketer … Continued

Trends & Predictions 2017: Technology

November 30, 2016

‘Tis that time of year when both the brave and the foolish look deeply into their crystal balls and prognosticate … Continued

The Future of Smart Cities

November 23, 2016

There is a lot of discussion about smart cities and how a city can earn the “smart city” label. Most … Continued

7 Habits of Highly Effective Risk Management Professional

November 22, 2016

“Over the past 5 years, supply chain risk management has moved onto the radar of the C-level,” write analysts from … Continued

Digital Supply Chains Can Make the World Less Frightening

November 17, 2016

Pundits toss around a lot of names for times in which we live — the Computer Age, the Information Age, … Continued

Process Automation and the Elimination of “Swivel Chair” Work

November 15, 2016

“Robotic process automation software is having a moment,” writes Linda Tucci (@LTucci), “despite there being a good deal of confusion … Continued

The Digital Enterprise and Beyond

November 14, 2016

“In today’s economy,” writes IBM CEO Ginni Rometty (@GinniRometty), “we are seeing companies, business models, products, and processes undergoing major … Continued

Advanced Analytics: Looking for Better Insights

November 9, 2016

Cause and effect relationships are important for understanding the world around us. Joris M. Mooij, Jonas Peters, Dominik Janzing, Jakob … Continued

Big Data Analytics and Better Decision-making

November 8, 2016

We’ve all made bad decisions in our lives. In business, however, bad decisions can impact more than our individual lives. … Continued

Omni-channel Supply Chains and Retail’s Future

November 7, 2016

“The growth of internet-enabled commerce, mobile devices and social networks has led companies to be more digitally driven since the turn … Continued

Targeted Marketing: How Much Segmenting is Too Much?

November 3, 2016

When Procter & Gamble (P&G) announced it was going to do less targeted marketing on Facebook, it was big news. … Continued

Industry 4.0: How Long will the Revolution Take?

November 2, 2016

“Imagine a world,” writes Mary Shacklett (@MaryShacklett), CEO of Transworld Data, “where smart systems, Internet of Things (IoT) sensors, and … Continued

The Internet of Things and Beyond

November 1, 2016

The current buzz about the emerging Internet of Things (IoT) leaves the impression it is a single, humongous network into … Continued

The Digital Supply Chain Imperative

October 27, 2016

“Supply chain is one of the last places where you have all of these analog problems,” asserts Trae Stephens (@traestephens), … Continued

Digital Transformation and the Intelligent Enterprise

October 24, 2016

“While 2016 is unlikely to provide robots that are able to sense, respond and adapt to people,” wrote Frank Palermo … Continued

The Many Faces of Cognitive Computing

October 20, 2016

“The history of computing can be divided into three eras,” writes Ahmed K. Noor, an adjunct professor at Old Dominion … Continued

Artificial Intelligence: Is It a Brave New World?

October 17, 2016

“Every generation or so,” writes Marc Benioff (@Benioff), CEO of Salesforce, “emerging technologies converge, and something revolutionary occurs. … Now … Continued

Artificial Intelligence is what will Make Smart Cities Smart

October 13, 2016

In his book, The Demon-Haunted World: Science as a Candle in the Dark, the late Carl Sagan wrote, “There are … Continued

Supply Chain Transformation and Digitization, Part 2

October 11, 2016

In the first part of this article, I discussed why so many analysts insist supply chain transformation (i.e., building a … Continued

Supply Chain Transformation and Digitization, Part 1

October 10, 2016

No shortage exists of pundits who insist corporate supply chains must transform over the coming decade. Although their transformation strategies … Continued

Big Data Projects Leave the Early Adopter Phase

October 6, 2016

“Big data has passed the early adopter stage,” asserts Carol Jon. “The early adopters have taken the big data ball … Continued

Digital Enterprise Transformation Requires Commitment, Part 2

September 30, 2016

“You can no longer simply produce great products and services and expect to succeed,” asserts a report from Forrester It continues, … Continued

Digital Enterprise Transformation Requires Commitment, Part 1

September 29, 2016

“The race is on to transform today’s enterprise to a digital entity,” writes Arthur Cole (@acole602), “which sounds like a … Continued

Digital Transformation and the Digital Path to Purchase

September 28, 2016

We live in the digital age; mobile technologies have penetrated deep into most societies; and, the digital path to purchase … Continued

Machine Learning: A Company’s Most Tireless Employee

September 22, 2016

According to research conducted by Vanson Bourne for SoftServe, “62% of medium to large organizations expect to implement machine learning … Continued

Artificial Intelligence: Beyond the Buzz

September 21, 2016

“[Artificial Intelligence] is hot,” writes Om Malik (@om), founder of GigaOm, “and every company worth its stock price is talking … Continued

Will Millennials Change What’s Found on Grocers’ Shelves?

September 20, 2016

A couple of years ago, Monica Watrous (@MonicaWatrous) reported that the Specialty Food Association and Mintel International concluded millennials are … Continued

Some Do’s and Don’ts for Digital Enterprise Transformation

September 15, 2016

Many analysts have predicted that for companies to survive in the digital age they must transform into digital enterprises. What … Continued

Targeted Marketing Personas: More Catching Less Fishing

September 14, 2016

Have you ever gone fishing? If you have, then you understand your chances of catching something improve when you know … Continued

Smart Cities can’t be Dumb about Last Mile Logistics

September 13, 2016

As cognitive computing systems and the Internet of Things (IoT) continue to mature, there will be more and more written … Continued