Bradd C. Hayes is the active editor of this blog.
“The future of marketing,” writes Derek Newton (@DerekTNG), “is intensely personal — marketing targeted not just to you, but to where you are and about what you’re doing right this very moment.”[1]
Memorial Day marks the unofficial start of summer and dreams of vacations, picnics, and outdoor activities. We should never forget, however, that Memorial Day was founded to remember those who have fallen
The digital path to purchase for any potential customer can include a number of different twists and turns including ones leading to dead ends (i.e., no purchase or, just as bad, abandoned
“Scratching an itch never makes it go away,” writes Thomas P.M. Barnett (@thomaspmbarnett), former Vice President for Communications at Resilient Corporation, “even as it feels immediately good.”[1] In the area of supply
“Humans are more likely to work with smart machines in the digital enterprises of the future than be ousted by them,” writes Charles McLellan (@charlesmclellan), “but the possibility of economic and social
Despite concerns about the emergence of an amoral (or worse, evil) artificial intelligence (AI) system bent on enslaving or destroying humankind, the truth is many businesses and individuals already benefit from using
“[Last year], we passed an important milestone,” reports Per Richtun (@perricktun), an analyst with Capgemini. “For the first time in history, the mobile network traffic between machines had a higher volume than
In the developed world (and many parts of the developing world), technology is affecting almost every area of daily life. Yet there is much more it could be doing in one of
Most analysts agree that in order survive and thrive in the years ahead industrial age organizations need to transform into digital enterprises. As I noted in a previous post, however, transforming an
According to Scott Brinker (@chiefmartec), co-founder & CTO of ion interactive, today’s digital path to purchase requires marketers to create great customer experiences for a variety of consumers across multiple channels. This
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