Bradd C. Hayes is the active editor of this blog.
Age has always been a significant differentiator of consumers; but, it is only one of many demographic traits that need to be considered when segmenting customers for marketing purposes. Other traits that
The term “semantic web” has been bantered about for a few years now. It’s supposed to be the next big thing in web search and promises to make searches much more relevant
Last summer you might have read about the results of an international report released by the Organization for Economic Cooperation and Development (OECD). According to the study, “the U.S. ranks below average
Consumers in the developed world have come to expect supermarkets to offer all varieties of fresh fruits and vegetables throughout the year. That means, of course, that those items are being sourced
“The rise of the omni-consumer,” asserts Fabrizio Brasca (@FabBrasca), Vice President of Global Logistics at JDA Software, “has changed virtually every aspect of the way retailers and manufacturers conduct their businesses.”[1] The
“Big Data is both an over-hyped buzzword and a real trend,” writes Gregory Piatetsky (@kdnuggets), President of KDnuggets, “reflecting the rapidly growing digitization of our world, and the amazing, and sometimes scary
“It wasn’t that long ago,” writes Catherine Salfino (@CathSalfino), “when marketers merely had to place ads in newspapers and magazines, or on TV or the radio to reach their audience. Generally, a
As I have noted in several previous articles discussing the Internet of Things (IoT), the IoT is set to transform the way the world connects. General Electric calls the IoT the “Industrial
Analysts at L.E.K. write, “Trade promotion programs are pivotal to driving sales, building brand equity with consumers and strengthening channel partnerships.”[1] According to Debbie Garbato, trade promotion programs have been around for
In a masterful bit of understatement, the folks at Google note, “These days, the customer journey has grown more complex.” In trying to describe this new customer journey, you hear terms like
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