Targeted Marketing: Understanding Generational Differences

March 31, 2015

Age has always been a significant differentiator of consumers; but, it is only one of many demographic traits that need … Continued

Ontology and the Power of Understanding

March 30, 2015

The term “semantic web” has been bantered about for a few years now. It’s supposed to be the next big … Continued

Innovation from Cradle to Grave

March 27, 2015

Last summer you might have read about the results of an international report released by the Organization for Economic Cooperation … Continued

Food Security: Overcoming Risks in the Food Supply Chain

March 26, 2015

Consumers in the developed world have come to expect supermarkets to offer all varieties of fresh fruits and vegetables throughout … Continued

Transforming the Supply Chain in an Omnichannel World

March 25, 2015

“The rise of the omni-consumer,” asserts Fabrizio Brasca (@FabBrasca), Vice President of Global Logistics at JDA Software, “has changed virtually … Continued

Predictive Analytics: Promising or Scary?

March 24, 2015

“Big Data is both an over-hyped buzzword and a real trend,” writes Gregory Piatetsky (@kdnuggets), President of KDnuggets, “reflecting the … Continued

Targeted Marketing: The Dawning of the Age of Millennials

March 23, 2015

“It wasn’t that long ago,” writes Catherine Salfino (@CathSalfino), “when marketers merely had to place ads in newspapers and magazines, … Continued

The Internet of Everything and Global Transformation

March 20, 2015

As I have noted in several previous articles discussing the Internet of Things (IoT), the IoT is set to transform … Continued

Trade Promotion Optimization Meets Cognitive Computing

March 19, 2015

Analysts at L.E.K. write, “Trade promotion programs are pivotal to driving sales, building brand equity with consumers and strengthening channel … Continued

The Digital Path to Purchase: Complex and Growing

March 18, 2015

In a masterful bit of understatement, the folks at Google note, “These days, the customer journey has grown more complex.” … Continued

Making Supply Chain Risk Management a Priority

March 17, 2015

“Risk isn’t a new topic in the supply chain,” writes Hailey Lynne McKeefry (@HaileyMcK), Editor in Chief of EBN, “but … Continued

Targeted Marketing Requires Careful Planning

March 16, 2015

“Knowing your target customer is the single most important job of any marketer,” writes Jim Joseph (@JimJosephExp), President of Americas … Continued

STEM Education: We Need another Sputnik Moment

March 13, 2015

For those of us too young to remember the 1950s, the Soviet launch of its Sputnik satellite seems like ancient … Continued

Preparing Businesses for the Unknown

March 12, 2015

One of Enterra Solutions’® Board members, Benn Konsynski (@Konsynski), the George S. Craft Distinguished University Professor of Information Systems and … Continued

Big Data Analytics and the Connected Supply Chain

March 11, 2015

“Our world continues to change at an increasing rate,” writes Ron Guido (@safeathome12), President of LifeCare Services, LLC. The biggest … Continued

Inventory Optimization and Cognitive Computing

March 10, 2015

Inventory is one of the necessary evils associated with doing business. In a manufacturer’s ideal world, a product would be … Continued

Africa: Emerging Markets’ Final Frontier

March 9, 2015

In a review of a book entitled Emerging Africa: How the Global Economy’s Last Frontier Can Prosper and Matter, Katrina … Continued

Fat: You Need Some in Your Diet and It May be a Sixth Taste

March 6, 2015

Over the last several decades fat in our diets has received a lot of bad press. Low fat and no … Continued

Cognitive Computing: Beyond Deep Learning

March 5, 2015

The media has been full of articles recently about the rise of artificial intelligence (AI). Some pundits predict that AI … Continued

Smart Cities Rely on Smart Systems

March 4, 2015

Kanumury Radhesh (@radhesh_k), leader of the Global Entrepreneur Program for IBM India and South Asia, offers this definition of a … Continued

Customer Experience (CX) Highlights the Digital Path to Purchase

March 3, 2015

Gartner analyst Jake Sorofman (@jakesorofman) reports that Gartner’s 2015 Marketing Spending Survey concludes, “Customer experience is the most pressing mandate … Continued

Successful Targeted Marketing Requires Knowing Your Customer

March 2, 2015

Pamela Bartz, vice president at GT Software, and Michael Pernice (@MichaelPernice), GT Software’s regional sales manager, ask Chief Marketing Officers … Continued