Targeted Marketing: Understanding Generational Differences

March 31, 2015

Age has always been a significant differentiator of consumers; but, it is only one of many demographic traits that need … Continued

Ontology 01

Ontology and the Power of Understanding

March 30, 2015

The term “semantic web” has been bantered about for a few years now. It’s supposed to be the next big … Continued

InnovateTop10A 2014

Innovation from Cradle to Grave

March 27, 2015

Last summer you might have read about the results of an international report released by the Organization for Economic Cooperation … Continued

Food Recalls in Europe 2Q 2014 smaller

Food Security: Overcoming Risks in the Food Supply Chain

March 26, 2015

Consumers in the developed world have come to expect supermarkets to offer all varieties of fresh fruits and vegetables throughout … Continued

omni-channel clear 01

Transforming the Supply Chain in an Omnichannel World

March 25, 2015

“The rise of the omni-consumer,” asserts Fabrizio Brasca (@FabBrasca), Vice President of Global Logistics at JDA Software, “has changed virtually … Continued

Predictive Analytics sectors

Predictive Analytics: Promising or Scary?

March 24, 2015

“Big Data is both an over-hyped buzzword and a real trend,” writes Gregory Piatetsky (@kdnuggets), President of KDnuggets, “reflecting the … Continued

Millennials

Targeted Marketing: The Dawning of the Age of Millennials

March 23, 2015

“It wasn’t that long ago,” writes Catherine Salfino (@CathSalfino), “when marketers merely had to place ads in newspapers and magazines, … Continued

Internet of Everything 01

The Internet of Everything and Global Transformation

March 20, 2015

As I have noted in several previous articles discussing the Internet of Things (IoT), the IoT is set to transform … Continued

Transart TPO System CLEAR 03

Trade Promotion Optimization Meets Cognitive Computing

March 19, 2015

Analysts at L.E.K. write, “Trade promotion programs are pivotal to driving sales, building brand equity with consumers and strengthening channel … Continued

digital consumers 02

The Digital Path to Purchase: Complex and Growing

March 18, 2015

In a masterful bit of understatement, the folks at Google note, “These days, the customer journey has grown more complex.” … Continued

Types of scenarios

Making Supply Chain Risk Management a Priority

March 17, 2015

“Risk isn’t a new topic in the supply chain,” writes Hailey Lynne McKeefry (@HaileyMcK), Editor in Chief of EBN, “but … Continued

Steps to Target Market

Targeted Marketing Requires Careful Planning

March 16, 2015

“Knowing your target customer is the single most important job of any marketer,” writes Jim Joseph (@JimJosephExp), President of Americas … Continued

Sputnik Moment clear

STEM Education: We Need another Sputnik Moment

March 13, 2015

For those of us too young to remember the 1950s, the Soviet launch of its Sputnik satellite seems like ancient … Continued

Preparing for Unknown clear

Preparing Businesses for the Unknown

March 12, 2015

One of Enterra Solutions’® Board members, Benn Konsynski (@Konsynski), the George S. Craft Distinguished University Professor of Information Systems and … Continued

connected supply chain clear 02

Big Data Analytics and the Connected Supply Chain

March 11, 2015

“Our world continues to change at an increasing rate,” writes Ron Guido (@safeathome12), President of LifeCare Services, LLC. The biggest … Continued

Inventory Optimization 01

Inventory Optimization and Cognitive Computing

March 10, 2015

Inventory is one of the necessary evils associated with doing business. In a manufacturer’s ideal world, a product would be … Continued

Rising Africa

Africa: Emerging Markets’ Final Frontier

March 9, 2015

In a review of a book entitled Emerging Africa: How the Global Economy’s Last Frontier Can Prosper and Matter, Katrina … Continued

Fat: You Need Some in Your Diet and It May be a Sixth Taste

March 6, 2015

Over the last several decades fat in our diets has received a lot of bad press. Low fat and no … Continued

beyond deep learning

Cognitive Computing: Beyond Deep Learning

March 5, 2015

The media has been full of articles recently about the rise of artificial intelligence (AI). Some pundits predict that AI … Continued

Smart Cities Rely on Smart Systems

March 4, 2015

Kanumury Radhesh (@radhesh_k), leader of the Global Entrepreneur Program for IBM India and South Asia, offers this definition of a … Continued

customer experience clear

Customer Experience (CX) Highlights the Digital Path to Purchase

March 3, 2015

Gartner analyst Jake Sorofman (@jakesorofman) reports that Gartner’s 2015 Marketing Spending Survey concludes, “Customer experience is the most pressing mandate … Continued

customer persona 01 halfsize

Successful Targeted Marketing Requires Knowing Your Customer

March 2, 2015

Pamela Bartz, vice president at GT Software, and Michael Pernice (@MichaelPernice), GT Software’s regional sales manager, ask Chief Marketing Officers … Continued