Enterra Insights

Month: September 2014

In this blog, we discuss cognitive computing and other cutting-edge technologies with a focus on supply chain management, autonomous decision-making, and innovation. Other topics of discussion include digital enterprise transformation, autonomous intelligent enterprises, emerging technologies, and global trade. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

Categories

Innovation Ecosystems

In today’s interconnected world, being the best or most innovative company is not enough to ensure success. To be successful, an innovation needs to capture the public’s eye and establish some sort

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Target Marketing to Millennials

“Nearly every digital marketer has a goal of creating a viral campaign,” writes Kelsey Libert (@KelseyLibert), a Marketing Vice President and partner at Fractl. “Getting mass exposure for high-quality content provides huge

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Smart Cities and Big Data

Julian Garcia Barbosa, Big Data Senior Account Executive at Telefónica, writes, “Improving citizen security, optimising waste management, anticipating traffic jams and analysing citizen sentiment: these are just a few examples of what

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