Bradd C. Hayes is the active editor of this blog.
In Part 1 of this two-part post, I noted that the area of consumer packaged goods (CPG) involves both manufacturers and retailers. In that post, I discussed predictions about the manufacturing sector
The consumer packaged goods (CPG) sector involves both manufacturers and retailers and, therefore, predictions involving this sector normally include both. In a webinar, analysts from IDC Manufacturing Insights and IDC Retail Insights provided
In Part 1 of this two-part post, I discussed some technology trends that analysts at TheAppTimes and others identified for 2014. In this post, I want to discuss ten technology predictions made by
The transition from year to the next is always an interesting time. In addition to the hustle and bustle of the holiday season, brave individuals go out on a limb to offer
Charles Dickens, the author famous for writing A Christmas Carol, once wrote: “I have always thought of Christmas time, when it has come round, as a good time; a kind, forgiving, charitable time;
Predictions being made for 2014 in the marketing arena include prognostications about targeted marketing, data analytics, customer experience, and data integration. There a number of sources for predictions in the marketing sector
Leslie Ayers writes, “You wouldn’t be in business without a clear understanding of your target audience.” [“Why and How to Use Persona Marketing,” Intuit Small Business Blog, 6 November 2013] She continues,
Pundits have been predicting that Big Data is going to be Big Business for a few years now. Lisbeth McNabb believes that 2014 may finally be the year when companies truly grasp
Since 2006 IBM has offered up its “5 in 5″ predictions that discuss five “Innovations that will change our lives in the next five years.” [“The 5 in 5,” IBM] This year
In a post entitled Innovation Variety: Doblin’s Ten Types of Innovation, I discussed the ten types of innovation identified by Larry Keeley, Ryan Pikkel, Brian Quinn, and Helen Walters in their book
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